You paid to get your name in the Yellow Pages, (door stop) you took out ad space in the newspaper, (packaging material & keep Fido from pooping on the floor) you even bought a 30 second spot at 3am on a local TV station (TiVo - zap that commercial.) How much did you spend? This is called "old media." It's been around for a long time and it will be around for a long time as long as there are people who don't use computers, watch Hulu or use Google. Sadly, the newspaper is a dying breed. They must adjust as Kodak did when the digital camera reached its tipping point in popularity. I [ Read More ]


